Publishers demonstrate online video's value at NewFronts

Nearly one-fourth of American adults watch digital video each month, according to the IAB's 2014 Original Digital Video Study presented at NewFronts. That figure rose 15% over the past year from an audience of 45 million viewers per month to 52 million. "We saw a new marketplace being born" at this year's NewFronts, IAB CEO Randall Rothenberg said. Online video appeared to come into its own during the event, writes Stuart Elliott, as publishers made the case for marketers to spend on digital advertising in its own right, rather than as an alternative to TV spend.

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