Spirit Airlines unveils new branding, logo and ads from Barkley

05/7/2014 | Adweek

Spirit Airlines is introducing a campaign and advertising strategy that explains why its fares are 40% lower than the competition. The campaign from Barkley includes online ads, updated branding and a new logo, as well as the tagline "Less Money, More Go." Spirit CEO Ben Baldanza said the effort is designed to "make it very clear and transparent about the consumer tradeoffs" needed to deliver lower prices.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY