Study: One-fifth of brands' social interactions are negative

05/7/2014 | eMarketer

The majority of consumers' interactions with brands on social media are either positive or neutral, according to a Converseon study that examined user interactions with 20 global brands on Facebook, Twitter and Google+. About one-fifth of interactions were considered negative across the three networks. A separate study by Social Media Marketing University showed that more than half of negative social posts about brands were related to product and service complaints.

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