Study: Online video ads boost consumer awareness

05/8/2003 | MediaPost Communications

A study found that online video ads are an effective tool in building brands. The study -- commissioned by Lightningcast, Microsoft and Dynamic Logic -- showed that Internet commercials have a greater chance of establishing brands among consumers.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations