Restaurant ads change approach from offbeat to traditional

05/8/2008 | NYTimes.com

The sassy talking apple in Applebee's ads and spokesmen sporting red wigs for Wendy's ads are no more, as both chains have gone to a more traditional approach in the face of a weak economy and mixed reviews from consumers regarding the commercials. The new ads use a more typical strategy by focusing on the quality of their food, according to this article.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Digital Marketing Manager, Analytics and Intelligence
The Home Depot
atlanta, Georgia
Vice President Customer Care / Sales and Service Operations
HSN
Saint Petersburg, Florida
Director Lifecycle Marketing
HSN
Saint Petersburg, Florida
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Accounting Manager
Bed Bath & Beyond Inc
Union, New Jersey