Are you ready for word of mouth?

05/8/2009

Your company isn't ready for word-of-mouth advertising until there's a no-gimmicks product or service, a commitment to earning fans and a willingness to let go. "It's not something you control," writes Andy Sernovitz. "The world will take your story and share it as they want." Read more at SmartBlog on Social Media.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA