Smartphone apps not yet helpful

05/8/2009 | Bloomberg Businessweek

Applications for smartphones may be fun, but they are "too unreliable and unstandardized" to help small businesses, writes BusinessWeek columnist Gene Marks. "The market is so fragmented that no one software programmer can generate the kind of volume needed to create a seamless, simple, supportable, and -- most important for us business owners -- affordable application," he says.

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