Monitor social media to improve customer service

05/8/2011 | SmartBrief/SmartBlog on Leadership

Almost three-quarters of consumers would be willing to pay more for good service, a recent survey found. While most would rather resolve service issues in a phone call with a "real" person, companies can use software tools to find mentions of their brands on social media and learn from the mentions and reviews -- positive and negative -- as they work to improve customer service.

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