Fundamentally, there are three steps to understanding and implementing a successful digital strategy: a solid and deep understanding of the impact of technology on client business; thoughtful consideration and implementation of emerging communication strategy shifts; and the creation of a digital brand strategy involving clear objective setting, insight generation and leveraging the brand purpose. The 4A's professional development seminar "From Concept to Channel," May 18 in El Segundo, CA, will explore the digital ecosystem to see how brand marketing goals can be effected by their online strategy and identify the ways digital is changing the customer journey to purchase. Registration is open to both 4A's members and non-members. Visit our Web site to learn more about the program and to register online.
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