Marketers should go mobile to reach SMBs

05/8/2012 | eMarketer

Studies show that small-business owners and workers are using mobile devices on a regular basis, making mobile campaigns an effective marketing strategy for B2B companies looking to reach smaller businesses, says American Express' digital marketing executive Scott Roen. "They're out front, working with their customers and employees, so they're inherently mobile in nature," Roen explains.

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