What drives brand influence via social channels?

What companies write about themselves on social media is nearly as influential as recommendations of friends, writes Steve Olenski, citing Market Force findings. That connection may come about because many consumers flock to the social presences of companies that offer tangible benefits such as coupons and discounts, a mark of brands "beginning to understand that it's not just content for the sake of content," he writes.

View Full Article in:

Are Brands Wielding More Influence In Social Media Than We Thought? - Forbes

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR