Why there won't be just one winner in the mobile location data race

Mobile applications collect cellphone users' locations in many ways, whether a user explicitly or implicitly shares it or the app passively collects the data even when not running. This results in multiple location data profiles of each user, not a single picture. That means location data will be a boon to application developers -- users may be leery of sharing such data unless they trust the companies collecting it, writes Semil Shah.

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Why Location-Based Services Will Create Multiple Winners At The Application Layer - TechCrunch