American Spectator sees an increase in tablet audience with HTML5

05/8/2013 | Mobile Marketer

Looking to provide an application-like experience for its existing tablet audience, the American Spectator used HTML5 and achieved a 400% increase in page views on the devices. "Whereas with a native app, you have to get a person to click on a link to go the app store, then download it and then it is competing for space on the home page ... we are saying, [with HTML5] reach 100% of your existing audience but provide that app-like engagement that gives it a 400% boost in page views," said Jason Baptiste, CEO of Onswipe, which worked with American Spectator on the HTML5 project.

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