Harnessing the power of earned media

05/8/2013 | Inc. online (free registration)

Earned media -- free advertising that's generated from online efforts -- is a powerful tool for drawing new customers to your business, writes Aaron Aders, co-founder of Indianapolis-based Slingshot SEO. Among Aders' tips for making earned media work harder: Create online content that educates prospective customers about your service or product, develop articles that teach readers how to achieve success using your business, and include case studies or the opinion of outside experts.

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Inc. online (free registration)

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