Location change leads to customer confusion

Owner Kingi Carpenter has seen sales drop at her clothing business in Toronto since she left her previous retail space and relocated to a home-based studio. Her company, Peach Berserk, still has employees, but sales revenue has dropped to about 60% of what it once was. Customers think she has gone out of business, she says. Experts recommend she create an e-mail newsletter to keep customers in the loop, seek marketing help from an MBA student and open a pop-up shop to generate buzz.

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