Macy's appeals to Mother's Day shoppers with iAd campaign, savings pass option

05/8/2013 | MobileCommerceDaily.com

Macy's iAd campaign on Pandora's iPhone application targets Mother's Day shoppers with sale information and the option of storing a savings pass. A tap on the ad takes users to a site where they can shop online or find GPS-based directions to the nearest store.

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