Quickservice chains push harder to win budget-conscious consumers

05/8/2013 | Wall Street Journal, The

Wendy's and McDonald's are redoubling efforts to make their value menus attractive to budget-conscious consumers who don't spend big on individual meals but tend to make frequent visits. The rivalry has heated up as more chains including Arby's and Taco Bell turn to 99-cent and $1 menus to bring in business.

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Wall Street Journal, The

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