A surge in tablet ownership will drive revenues from mobile content purchases from $40 billion this year to $65 billion by 2016, according to a Juniper Research report. "What’s particularly interesting is the way in which advertising has now become a fully-fledged content monetization model on the mobile," said Juniper analyst Windsor Holden. The report points to content that consumers are particularly comfortable paying for and notes that streaming video will play a major role in generating revenues.
Report: Tablets will drive mobile content sales to $65 billion
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