Cars.com targets dealerships with B2B campaign

Cars.com has launched a campaign that targets car dealers, informing them that 90% of the site's visitors are unsure of which car to buy or where it would be available. The "before it's too late" campaign from gyro started with print ads in trade publications and will include a digital and mobile push this year. "The way consumers buy cars has changed drastically, and dealers don't really understand how to adapt. ... We're saying you are losing a big opportunity when you are not advertising digitally or using digital resources correctly," said Chief Marketing Officer Linda Bartman.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Video Center of Excellence
IAB
New York, NY
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY