Cars.com targets dealerships with B2B campaign

Cars.com has launched a campaign that targets car dealers, informing them that 90% of the site's visitors are unsure of which car to buy or where it would be available. The "before it's too late" campaign from gyro started with print ads in trade publications and will include a digital and mobile push this year. "The way consumers buy cars has changed drastically, and dealers don't really understand how to adapt. ... We're saying you are losing a big opportunity when you are not advertising digitally or using digital resources correctly," said Chief Marketing Officer Linda Bartman.

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