An effective sales process is key for CRM success

05/8/2014 | Brooks Group, The

Before implementing a customer relationship management system, it's critical to install a sales process that can deliver real results, writes Will Brooks, executive vice president and director of marketing at The Brooks Group. "Then, as you're creating your sales process, integrate CRM into it in a way that works in a real world environment and allows your sales reps to track their efforts realistically throughout the process," he recommends.

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Brooks Group, The

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