La-Z-Boy plans major cable push for "Urban Attitudes" campaign

05/8/2014 | MediaPost Communications

Actress Brooke Shields is starring in a new multiplatform effort for La-Z-Boy's lower-priced "Urban Attitudes" line. The campaign is a spinoff from the furniture maker's "Live Life Comfortably" push from RPA. Two "Urban Attitudes" TV commercials are slated for A&E, Bravo, Food Network, Hallmark, HGTV, OWN and TNT.

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