Report: Shoppers are confused about buying organic

05/8/2014 | FoodNavigator

About 84% of U.S. consumers occasionally buy organic foods, and 45% buy them at least monthly, but many consumers are confused about what the organic label means, a Consumer Reports survey has found. Although the USDA organic-label requirements for meat and eggs stipulate that poultry have a certain amount of living space and access to outside areas, fewer than half of the consumers surveyed knew that. For fruits and vegetables, 81% of shoppers thought the organic label meant no toxic pesticides were used, when in fact, organic producers can use approved fertilizers and pesticides.

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