Salesforce launches a social platform for enterprise

05/8/2014 | VentureBeat

Salesforce has consolidated social media technologies it has acquired to launch Social Studio, a platform with tools for engagement, publishing, social listening and marketing analytics. The social offering that provides competition for HootSuite will be available within Salesforce's ExactTarget marketing cloud. "It's enterprise-scale but simple as Facebook," Chief Marketing Officer Mike Lazerow says.

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