Why shady tactics won't yield results on social media

05/8/2014 | Entrepreneur online

Small businesses may feel pressure to match the social media fan bases that their larger counterparts attract, but they should resist the temptation to artificially build an audience with click farms or other shady tactics, write Stephanie Abrams and Courtney Spritzer, co-founders of Socialfly. That's because social media sites are all about communication between real people. "When the audience isn't real and consists of fake profiles and bots, the [social] life cycle doesn't even have a chance to begin," they write.

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