CPG Sector Migrates To Online Marketing

05/9/2002 | Advertising Age (tiered subscription model)

The consumer packaged goods industry is logging on to expand marketing initiatives, analysts say. Kimberly-Clark has reached an agreement with Yahoo! to provide editorial content about child rearing that is to appear under the portal's parenting section. Other CPG marketers reportedly have targeted online-based promotions to boost shelf sales.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY