Cable lures young male viewers in late night

05/9/2005 |

Young men increasingly are switching from broadcast to cable for late-night viewing, which poses a challenge to David Letterman and Jay Leno. Young males enjoy the irreverent "The Daily Show with Jon Stewart" on Comedy Central as well as the Adult Swim programming block on the Cartoon Network.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA