GM, Nickelodeon enter reciprocal marketing deal

05/9/2005 | Mediaweek

General Motors is marketing its new Chevrolet SUV, Uplander, on Nickelodeon, even though the network's target demographic isn't old enough to drive. As part of the arrangement, Nickelodeon will provide programming including "SpongeBob SquarePants" and "Blues Clues" for the Uplander's standard in-vehicle entertainment system.

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