Sabre fights back against lower-cost competition

05/9/2005 | Fort Worth Star-Telegram (Texas)

Sabre Holdings doesn't plan to take the arrival of lower-priced competitor G2 SwitchWorks lying down, the Fort Worth Star-Telegram reports. Sabre will justify its higher prices by focusing on its revenue-generating capabilities. "We do believe we should get a premium from our product, based on our breadth, our reach and our relationships," Sabre CEO Sam Gilliland told analysts last week.

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Fort Worth Star-Telegram (Texas)

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