Agencies play the "engagement" card

05/9/2006 | Mediaweek

At this year's upfronts, media agencies are asking broadcasters and cable networks to guarantee levels of viewer engagement above and beyond viewership and viewer demographics. Networks that cram advertisements or show promos into their programming may find media agencies looking for a less cluttered ad buy for their clients.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA