CEO: Minority shops "Negro leagues" of industry

05/9/2006 | Advertising Age (tiered subscription model)

Calling it "sanctioned segregation," Richard Wayner, the CEO of the True Agency, decried the lack of diversity in the ad industry, during a question-and-answer session following a May 6 panel discussion at the Los Angeles Association of Advertising Agencies. Wayner, whose shop handles urban and black marketing for Nissan North America, said the industry's practice of allocating a small percentage of marketing budgets to minorities has resulted in multicultural shops being relegated to the virtual "Negro leagues" of the industry.

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