New mobile games inspired by Bollywood films

05/9/2006 | Financial Express (India), The

The Bollywood film industry is jumping on the mobile gaming bandwagon with the release of new titles based on popular desi films. "Indians are crazy about movies and music especially that of Bollywood films," said Rajiv Hiranandani of mobile2win. "Mobile content and gaming companies are now tapping this target audience."

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Financial Express (India), The

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