Online Advertising Spending: The Big Picture


Paid search is the largest segment of online advertising, accounting for 42% of the $19.5 billion total. Display advertising is the next largest format, but will be surpassed in 2011 by rich media and video. Google's recent acquisitions of YouTube and DoubleClick, combined with its growing share of paid search, have left many wondering what Yahoo!, the largest publisher for display advertising, will do next to compete.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO