Shrek campaign for McDonald's emphasizes kid-healthy foods

05/9/2007 | Chicago Tribune (tiered subscription model)

Shrek will promote fruit, vegetables and milk in promotions for McDonald's Corp. but still appear as a toy in Happy Meals and on 16-ounce drinking glasses on sale for $1.99. The announcement about using Shrek to promote healthier food (and the movie's pending release) didn't stem criticism, however.

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