Butterfinger campaign teams with G4 network

05/9/2010 | Brandweek

Nestle's Butterfinger brand has assembled a "Butterfinger Defense League" -- including actors Erik Estrada, Lou Ferrigno and Charisma Carpenter -- to prevent Butterfinger theft, and is working with Comcast cable network G4 to find a fourth team member. The two viewers who best state their cases will win cash and a trip to San Diego Comic-Con, where they will be sworn in.

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