Macy's new marketing partnerships seek to bring in shoppers

05/9/2010 | Brandweek

Macy's newest marketing partnerships may or may not focus on products sold in the department store, but all are aimed at driving traffic to the stores. Co-branded promotions with "Sex and the City 2," Norwegian Cruise Line and the Tony Awards have little to do with Macy's merchandise but everything to do with keeping brand buzz alive, Brandweek reports.

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