Zynga's success has led some top rivals to social realm

05/9/2010 | Wall Street Journal, The

Electronic Arts and THQ Core Games are among the top video-game makers to add their presence to the social sphere, to counter the success of Zynga, the company behind the popular FarmVille franchise on Facebook. However, another top game maker, Activision, has opted to bypass the social market for the time being, preferring to boost the online capabilities of its "Guitar Hero" and "Call of Duty" titles.

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