3 tips for encouraging your brand's advocates

05/9/2011 | MediaPost Communications

Brand advocates -- those precious few customers who talk up your brand and share their experiences -- are motivated by an altruistic urge to help others, according to a study. Compared with the average Web user, brand advocates are 83% more likely to share their opinions, including through social networks, blogs and other online forums. To keep them talking about your company, offer special treatment and update your content frequently, experts recommend.

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