Use the power of content to ramp up your marketing

05/9/2011 | Grow Smart Biz

Delivering relevant, informative, up-to-the-minute content to customers is a great way to set your marketing efforts apart from the competition, Rieva Lesonsky writes. "Providing directly relevant content not only builds your credibility as an expert, but also drives people back to your site and your business when they need what you're offering," Lesonsky writes. But don't try to do it all by yourself; build a team of complementary experts to leverage your marketing reach, she recommends.

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