Can Yahoo! keep its ad business afloat?

Yahoo! is at "extreme risk" of losing its $1.3 billion slice of the display advertising industry, according to Forrester analyst Shar VanBoskirk. Brands are increasingly looking to sexier platforms such as Facebook, and the portal's attempts to diversify into video advertising haven't yet borne fruit. "Yahoo's greatest priority right now should be to solidify its value to media buyers," VanBoskirk argues.

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Can Yahoo Hang On in the Ad Market? - Bloomberg Businessweek

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