Increasing ad inventory for online video would aid creativity

Online marketers should not be afraid to emulate the still-successful television model in which commercials interrupt the program, writes Mark Trefgarne. Citing a FreeWheel study that found an 88% completion rate of ads within long-form content, Trefgarne argues that publishers such as Hulu have created an "artificial scarcity" in ad inventory that threatens industry innovation, creativity and growth.

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Hey Publishers, Time to Increase Your Video Ad Load - Advertising Age (tiered subscription model)

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