Optimizing Pinterest for marketing personality

Think about showing your company's personality on Pinterest, not just about obviously marketing to the users of the fast-growing site, writes James Medd. Selection of pinning boards should be contingent on your schedule for updating them and images should be optimized to redirect people to useful landing pages. Optimizing Pinterest for search rankings remains tricky, but "a combination of how recently an image was uploaded and what keywords were attached to it" could make the difference.

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Pinterest Beyond the Basics: A Marketer's Guide to Successful Pinning - MarketingProfs

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