Pro-services firm has the people to create great content

Content marketing is increasingly important to professional-services brands, according to this DeSantis Breindel blog. That puts professional-services firms in competition with everyone posting on the Web as well as some of their own customers, but professional services command abundant human resources that give them an edge. PwC and Accenture demonstrate how various forms of content marketing can be employed to tell relevant stories, not just content for content's sake.

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Finding Your Content Niche From Within: The Opportunity for Professional Services Brands - DeSantis Breindel/Branded Blog

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