Wisconsin-based Culver's has 430 U.S. restaurants and plans to open 30 more this year, capitalizing on its position as a pioneer in the booming "better burger" category, says co-founder and CEO Craig Culver. In this interview, he talks about the chain's current re-imaging campaign, marketing strategy and focus on growing same-store sales.
Q-and-A: Culver's CEO talks better burgers
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