Q-and-A: Culver's CEO talks better burgers

Wisconsin-based Culver's has 430 U.S. restaurants and plans to open 30 more this year, capitalizing on its position as a pioneer in the booming "better burger" category, says co-founder and CEO Craig Culver. In this interview, he talks about the chain's current re-imaging campaign, marketing strategy and focus on growing same-store sales.

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Q&A: Craig Culver talks about Culver's positioning as 'original' better burger - QSRWeb.com

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