Abode's webinar strategy pays off in conversions

05/9/2013 | MarketingSherpa

Adobe Systems provided a product tour of Adobe Connect through webinars and increased conversion to sale by as much as 500% over one-off webinars, according to this MarketingSherpa case study. Adobe had not been keeping a database of past registrants, and didn't have an overarching webinar strategy. After some testing, they decided to split their webinar strategy into two tracks: eLearning and marketing. Then they used partners to find prospects, and built a formal registration process to track participants.

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