Biggest cable, broadcast nets get ready for their ad close-up

For TV networks and ad buyers, the big moment is almost here: Next week, USA, Discovery, ESPN and other top cable networks, as well as their broadcast counterparts, will make their upfront pitches, after 12 weeks of presentations by smaller rivals. Ad gains are likely to span 5% to 7% across cable and broadcast networks, according to Pivotal Research Group analyst Brian Wieser.

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