Bolster events with entertaining, informational visuals

05/9/2013 | Marketo

Visual presentations should be part of every event-marketing initiative, Dayna Rothman writes. A custom graphic can increase registration, and the use of a graphic facilitator to create a video record or illustrate proceedings can attract and hold attendee attention. Infographics can be informational and entertaining, and creating inviting graphics with photos can serve as drawing cards on social media pages.

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