Carol's Daughter mobile app rewards interaction with coupon

05/9/2013 |

Carol's Daughter has a new mobile application that promotes the hair care products with customer loyalty points for interactions within the app. Watching a video or checking in to a retail store, for example, earn points toward a $10 redemption code. "The videos we have are fantastic. We have some with beauty vloggers, some with models, some with our founder Lisa Price, but they are captivating, quick and educational," says Lauren Branché, director of marketing.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY