Google paints a picture of how mobile is changing in-store shopping

05/9/2013 | TechCrunch

Almost two-thirds of mobile users prefer websites to applications for shopping and about 8 in 10 use their devices while in stores, according to a Google survey. The survey also found that more than half use their phones for price comparisons. The results suggest that "smartphones are changing the in-store experience, and that winning the key decision moments at the physical shelves mean owning the digital shelves too," argued Adam Grunewald, Google's mobile marketing manager.

View Full Article in:

TechCrunch

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX