Google plays matchmaker with coders and creatives

05/9/2013 |

Google recently launched "Art, Copy & Code," a website seeking to bring together creatives and developers to explore the untapped potential of Web advertising. It's necessary to fuse coding and creativity in order to build successful, innovative online ads, Google argues. "Code facilitates new kinds of experiences, but it doesn't replace the storytelling skills the advertising industry has honed over the past fifty years," the search giant declares.

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